Zach Blank
@zachblank·Head of Content for Nick DiGiovanni·New York City
I’m a media executive and operator building one of the largest entertainment brands on the internet.
75M+
30B+
600+
12
What I do
I run content for Nick DiGiovanni. In practice, that means coming up with ideas that probably shouldn’t be possible and then figuring out how to make them happen. Over the past five years, I’ve helped grow the channel to 75M+ followers and 30B+ views while producing everything from world records and celebrity collaborations to videos shot around the world.
How I got here
I cold-emailed Nick in 2021 while I was still a student at Northwestern and working as a marketing intern at Shake Shack. What started as a side gig turned into a full-time job, and eventually the opportunity to help build a creator-led media company from the inside. Five years later, we’ve built an award-winning studio, grown a team of 20, and created a platform that reaches hundreds of millions of people around the world every month!
What I'm building now
We’ve spent the last five years building the largest food channel on YouTube. Now we’re turning it into the largest food media company in the world. We’re building new channels, formats, and brands for our global audience, while pushing ourselves to make bigger and more ambitious content than ever before. We’re still just getting started.
Details
- Role
- Head of Content for Nick DiGiovanni
- Location
- New York City
- Education
- Northwestern University
- Previously
- Shake Shack, food marketing
- Specialties
- Digital strategy, creative, operations, growth